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Tuesday, February 28, 2012
Where is the Red in Raspberry?
As for the taste? It was great: a strong bitter raspberry flavour somehow came through in the all-sugar filling, and a milk chocolate flavour that somehow paired well with the filling. There was no strong gross artificial raspberry flavour as some chocolate bars have, and there also was no strong alcohol flavour. I was also happy that they used real raspberry flavouring, as opposed to artificial, although the milk chocolate coating had some strange additives and artificial "vanillin" flavour. Why use real raspberry if you are not going to use real vanilla?
So how could the company have changed anything to make my experience better? Well, they do not necessarily need to change their chocolate, the flavour was good. But perhaps remove or shrink the giant red raspberries on the front of the package and replace them with an image of the actual chocolate and its filling instead. Or go with no image at all and let the consumer have no expectations when they open the package. Sometimes I find that chocolate is better when I have no expectations.
Please note though, the German description on the package includes "...mit Himbeer-Creme-Fullung", meaning "with raspberry cream filling". The English description left the "cream" part out, so perhaps German-speaking consumers would have understood that it is a cream filling that might be white coloured. But I still would have thought a raspberry cream would be raspberry coloured.
Here are the details from the wrapping of the chocolate bar that I tasted today:
Porta Himbeer Milk Chocolate with Raspberry Flavoured Filling, 100g (3.5 oz)
Ludwig Weinrich GmbH & Co. (Made in Germany)
Ingredients: milk chocolate: sugar, cocoa mass, whole millk powder, cocoa butter, whey powder, emulsifiers: soya lecithin, polyglycerol polyricinoleate; flavour: vanillin. Filling (42%): sugar, glucose syrup, citric acid, alcohol, humectant: invertase; raspberry paste, food colour: red beets juice concentrate, flavour: raspberry. Cocoa solids: 30% minimum in the chocolate content. Milk solids: 8%. May contain traces of hazelnuts, almonds and wheat components.